Norwich Union the fifth largest provider of insurance, savings and investments in the world will be changing their name to Aviva after more than 200 years.
The Aviva brand may not be as well known as Norwich Union in the UK, however Aviva has expanded considerably in Europe, the USA and Asia over the last few years. As well as Norwich Union, Commercial Union Poland and the Ireland based Hibernian will also be rebranded as Aviva from the 1st June 2009.
Norwich Union has already started a marketing campaign with a notable TV advert containing celebrities who have changed their names to benefit their career. The celebrities include:
Bruce Willis whose original name is Walter Willis
Ringo Star whose original name is Richard Starkey
Alice Cooper whose original name is Vincent Damon Furnier
Elle Macpherson whose original name is Eleanor Gow
Xbroker clients will experience no change to their policies or terms and conditions. We will continue to work in partnership with Norwich Union when they become Aviva and offer a wide range of their business insurance policies at competitive prices through our motor and commercial departments.