Moorhouse pioneers next generation of branded insurance

Moorhouse Group the company responsible for the Xbroker platform has launched Moorhouse Brands, which aims to do with commercial insurance what personal lines insurers have done with supermarket brands.

The new venture will offer brokers the complete package allowing them to sell own-brand commercial insurance products to existing SME customers. The package includes a website featuring full quote and buy functions.  The website will be fully branded with the brokers identity with Xbroker supporting the website with product updates and other important information.

Moorhouse Brands, which will operate as a trading subsidiary of the Moorhouse Group, is currently in discussions with a number of brokers and full details will be announced in the coming months. The proposition is scalable to cope with peaks in demand when organisations join and as the business itself expands.

Moorhouse chairman Lyndon Wood said: “Arrangements like this are well known in personal lines, but for brokers wanting to offer commercial insurance products there are surprisingly few comprehensive packages on offer. So there is great potential for firms with a recognisable name to maximise the value of their own brand by offering a range of commercial insurance products to their SME customers.”